Car Dealer Atlanta GA

Local resource for car dealers in Atlanta. Includes detailed information on local businesses that provide access to auto dealerships that offer new cars, used cars and car trade-ins, as well as advice on buying a car and car dealers.

Lou Sobh Ford Inc
(404) 633-4005
1665 Scott Blvd.
Decatur, GA
Services
Fuel Injection Repair,Radiator Repair,Tune up Repair,Van Dealers,Auto Dealers

Pugmire Suzuki
(770) 952-1984
1925 Cobb Parkway South
Marietta, GA
Services
SUV Repair,Used Car Dealers,Auto Dealers

Nissan South Morrow
(770) 968-1360
6889 Jonesboro Road
Morrow, GA
Services
SUV Repair,Van Dealers,Auto Dealers

Burrell Coffey Motors
(404) 874-1799
1351 Donald Lee Hollowell Pkwy NW
Atlanta, GA

Data Provided by:
Sam's Auto Sales
(404) 603-9270
901 Chattahoochee Ave NW
Atlanta, GA

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Pugmire Isuzu
(770) 952-2261
1865 Cobb Parkway South
Marietta, GA
Services
Auto Body Repair,Clutch Repair,Fuel Injection Repair,Radiator Repair,SUV Repair,Tune up Repair,Used Car Dealers,Auto Dealers

Stone Mountain Auto
(770) 972-7767
5054 Stone Mountain Hwy
Stone Mountain, GA
Services
Auto Parts,Van Dealers,Used Car Dealers,Auto Dealers

1st Atlanta Auto Sales & Brkrg
(404) 350-1927
2355 Marietta Blvd Nw
Atlanta, GA

Data Provided by:
Central Auto Sales
(404) 892-1103
1099 Northside Dr NW
Atlanta, GA

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Walker Auto And Motorcycle Inc
(404) 792-0803
2880 Bankhead Hwy NW
Atlanta, GA

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Car Dealer

How The Auto Dealer Makes a Profit By Isaac Bouchard, DriverSide Contributor

It’s cliché that the dealership experience is fraught with innuendo, misrepresentations and outright falsehood. To help understand why the game is played that way, put yourself into the white patent leather shoes of the typical salesman (or woman, but for the sake of this example, let’s assume a male) at a dealership for a moment.

He’s ‘on the floor’ five or six days a week for eight hours. If he’s working on a deal, he’ll often go home at 10:00 or 11:00 at night, and then show up the next morning to complete paperwork or take care of a trade-in. Working ‘bell to bell’ is incredibly fatiguing; the frustration level is compounded when times are slow and all he has to do most of the day is pace the lot.

His compensation is commission-based at almost any dealer. Even if he has a salary, it’s minimal, and certainly not enough to sustain any sort of lifestyle. For him, it’s sell or die.

When a prospect does show up, he knows the chance of them buying something from him that day is only 15-20 percent. And, if he lets them walk, his close ratio slips into the single digits. He also doesn’t like Internet leads, as he sells only around 6 percent and makes less money in so doing.

He knows they’re almost certainly shopping his deal against others at dealers both locally and - thanks to the Internet - perhaps a thousand miles away.

Now that you’ve come back to your own existence, wash your hands and give thanks. Second, recognize why that person is so aggressive, and so likely to play fast and loose with the facts. Let us take a look at the rest of the typical retail experience and sales process.

The Ad
When people come in based on an advertisement, they purchase the vehicle that was advertised less than 20 percent of the time. That’s the reason behind the old industry practice ‘the loss leader.' Whether it’s a low, low, low price or an unbelievable lease, it’s all about getting customers in the door. If the salespeople can’t get face time, the chances of moving the metal are slim to none.

Besides, people don’t usually read or remember the fine print. Things like ‘Price good only on stock #3256’ or ‘Tax title and license fees, acquisition and cap cost reduction of $4387.90 not included’ don’t stick in the brain when you see your dream car or truck at a ‘too good to be true’ price. Remember, advertisements serve only one purpose - to get you in the front door.

If you’ve wondered why the salesperson or manager is so reluctant to give complete information until it’s ‘time to sign’, it is because once the consumer knows all the parameters of your new car 's deal structure, it is very easy to get another dealer to beat it.

The Deal
There are basically three moving parts...

Click here to read the rest of the article from DriverSide

Lemon Laws

Code:
10-1-780, et seq.

Title Of Act:
Motor Vehicle Warranty Rights Act

Definition Of Defects:
Nonconformity to applicable express warranties which significantly impair the use, value, or safety of motor vehicle

Remedies:
Consumer's option: replace with identical or reasonably equivalent vehicle including payment of all collateral charges which consumer/lessor will incur a second time, less reasonable offset for use or repurchase and refund purchase price plus all collateral charges and incidental costs, less reasonable offset for use

Time Limit for Manufacturer Repair:
Within 12 months following purchase of vehicle or 12,000 miles following purchase of vehicle, whichever occurs first

From www.findlaws.com