Car Dealer Louisville KY

Local resource for car dealers in Louisville. Includes detailed information on local businesses that provide access to auto dealerships that offer new cars, used cars and car trade-ins, as well as advice on buying a car and car dealers.

Highland Motorsport
(502) 451-2150
1125 Bardstown Road
Louiville, KY
 
Sonny Bishop Cars
(502) 966-9040
5102 Preston Hwy
Louisville, KY

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Car Store
(502) 966-2336
6801 Preston Hwy
Okolona, KY

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Bales Auto Mall
(812) 282-4356
630 Broadway Street
Jeffersonville, IN
 
Neil Huffman Honda
(502) 299-3556
1607 Green Tree Blvd
Clarksville , IN
 
Tom Gray Auto Sales
(502) 637-8894
1100 E Kentucky St
Louisville, KY

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Auto Smart
(502) 969-3600
6626 Preston Hwy
Louisville, KY

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Remax Auto Sales
(502) 618-2070
6913 Shepherdsville Rd
Louisville, KY

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Rockford Lane Auto Sales
(502) 448-2030
2618 Rockford Ln
Louisville, KY

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44 Auto Mart
(502) 239-4481
5705 Bardstown Rd
Louisville, KY

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Car Dealer

How The Auto Dealer Makes a Profit By Isaac Bouchard, DriverSide Contributor

It’s cliché that the dealership experience is fraught with innuendo, misrepresentations and outright falsehood. To help understand why the game is played that way, put yourself into the white patent leather shoes of the typical salesman (or woman, but for the sake of this example, let’s assume a male) at a dealership for a moment.

He’s ‘on the floor’ five or six days a week for eight hours. If he’s working on a deal, he’ll often go home at 10:00 or 11:00 at night, and then show up the next morning to complete paperwork or take care of a trade-in. Working ‘bell to bell’ is incredibly fatiguing; the frustration level is compounded when times are slow and all he has to do most of the day is pace the lot.

His compensation is commission-based at almost any dealer. Even if he has a salary, it’s minimal, and certainly not enough to sustain any sort of lifestyle. For him, it’s sell or die.

When a prospect does show up, he knows the chance of them buying something from him that day is only 15-20 percent. And, if he lets them walk, his close ratio slips into the single digits. He also doesn’t like Internet leads, as he sells only around 6 percent and makes less money in so doing.

He knows they’re almost certainly shopping his deal against others at dealers both locally and - thanks to the Internet - perhaps a thousand miles away.

Now that you’ve come back to your own existence, wash your hands and give thanks. Second, recognize why that person is so aggressive, and so likely to play fast and loose with the facts. Let us take a look at the rest of the typical retail experience and sales process.

The Ad
When people come in based on an advertisement, they purchase the vehicle that was advertised less than 20 percent of the time. That’s the reason behind the old industry practice ‘the loss leader.' Whether it’s a low, low, low price or an unbelievable lease, it’s all about getting customers in the door. If the salespeople can’t get face time, the chances of moving the metal are slim to none.

Besides, people don’t usually read or remember the fine print. Things like ‘Price good only on stock #3256’ or ‘Tax title and license fees, acquisition and cap cost reduction of $4387.90 not included’ don’t stick in the brain when you see your dream car or truck at a ‘too good to be true’ price. Remember, advertisements serve only one purpose - to get you in the front door.

If you’ve wondered why the salesperson or manager is so reluctant to give complete information until it’s ‘time to sign’, it is because once the consumer knows all the parameters of your new car 's deal structure, it is very easy to get another dealer to beat it.

The Deal
There are basically three moving parts...

Click here to read the rest of the article from DriverSide

Lemon Laws

Code:
367.840, et seq.

Title Of Act:
Defective Cars

Definition Of Defects:
Nonconformity to applicable express warranties which significantly impairs the use, value, or safety of the motor vehicle

Remedies:
Consumer's option: replace vehicle with comparable motor vehicle or accept return and refund full purchase price including amount paid for vehicle, finance charge, all sales tax, license fee, registration fee, any similar governmental charges, plus all collateral charges, less reasonable offset for use

Time Limit for Manufacturer Repair:
First 12 months following date of delivery or first 12,000 miles, whichever is first

From www.findlaws.com